BRAND IDENTITY

RACHEL GREEN

What if Rachel had started her own fashion label instead of getting with Ross…?

This was the question that flew into my mind one Wednesday afternoon and sparked the idea for this project piece; Rachel Green, The Brand.

Of course, I wanted the branding to have a luxury feel to it (was only right after her job at Bloomingdales), and the colours green and gold immediately felt fitting.

From here, I created mock ups of labels, packaging, business cards and thank you cards and I know I’m biased, but I have to say I’m a little bit obsessed with the final look!

I think I’m going to do the rest of the main Friends cast as my brain is already whirring with ideas. What do you think?