Brand Positioning service
1:1 Vip strategy day
The Atelier Sessions give you the complete architecture your brand needs to stand out as a brand of ONE in your industry. If you’re currently feeling completely lost with your brand direction, offers and brand strategy (or maybe you don’t have one at all!) this day is for you.
is this you?💄
You know you bring something different to others in your industry but you have no idea how to bring it into your brand.
You see other people charging more than you and seemingly booking clients with ease, even though you know that you have more experience, qualifications or even better work than they do!
You know you should be getting booked up with high-ticket clients too, but what you don’t know is how to communicate everything that makes you brilliant through your brand to get those high-ticket clients enquiring with you in the first place.
💄
You’re ambitious, have BIG goals for your business but aren't quite sure how to get there.
You’ve always had a really strong vision of the life that you want to live; you’ve got the vision board, you journal and you work damn hard every day to make it a reality. But it’s currently feeling like you’re doing all the work and getting none of the results. You’re sat at your desk for 12 hours a day and then you open your Instagram to see someone else get the speaking gig or podcast invite that you’re secretly thinking should’ve been yours.
💄
You want a completely bespoke brand strategy and visual direction for your business that will enable you to stand out above the noise in your industry and become THE obvious choice for clients searching for what you do.
You want to make sure that the second a prospective client lands on your website or Instagram page and starts reading through your content, they IMMEDIATELY know that you’re different from the rest, that you have the experience, the skills and the mind that’s above and beyond other people doing - objectively - the same thing in your industry, and you currently and have no idea how to make this happen, what to talk about or how to present your brand.
see also…If you’re thinking any of these, an Atelier Session is for you
N⁰1
“I just need to be a bit more consistent and then it’ll start working.”
But girl, you ARE consistent. You show up even on the days it feels completely pointless and when you’re wondering what the point of it all is. Consistency was never your problem, positioning is. And no amount of extra content fixes a positioning problem.
N⁰2
“I just need a better logo - once the visuals are right, everything will click.”
I want you to read this next bit bearing in mind I am a brand designer and make money designing logos for people: your logo isn’t the issue, the strategy that’s underneath it is! And you probably already know this because you’ve already changed your logo and it didn’t make a difference.
N⁰3
“Maybe if I just do one more course or qualification, people will see my value”
Step away from the “purchase course” button and put down that notebook you use for learning stuff. I promise you that once we sort out your positioning and brand strategy, you’ll not feel like you need that extra certificate.
N⁰4
“I just need a bit more confidence before I put my prices up.”
I hear this ALL the time, but confidence doesn't come first, clarity does, and when your positioning is right, raising your prices stops feeling terrifying and starts feeling obvious (to you and your clients). We build that clarity together.
A VIP Brand Strategy Day is your fast track day to knowing exactly what you need to do next in your business to get to £10k+ months.
Brand positioning service case study
Increased her prices by +40% and is now booking clients easier than ever before
A recent Atelier Session client came to me having had a good run in business over the last 6 years, however she felt that enquiries had slowed, she was having a confidence wobble and she wasn’t sure how to get back to thriving and doing the incredible work that she’s so, so good at.
After she got home from our day together, she increased her prices by 40% and she’s now booking clients at those higher prices easier than she was booking before!
results from a VIP brand strategy and positioning day
What business gets to feel like after an Atelier Session
✓ You open Canva on a Friday morning to batch create your content for the next week and you instantly know what to create, what hooks to include and the exact messaging that is going to speak directly to your dream clients. No more staring at a blank canvas or endlessly scrolling for ideas - your content becomes completely magnetic and you.
✓ You increase your prices on your website after months of hesitation and immediately start getting enquiries and booking clients at these new prices with the brand strategy to back you up.
✓ You have a new found confidence to show up with your marketing and for your business because you now know exactly what it is that makes you as a founder and your business a brand of one.
✓ You’re SO excited about business again; you know exactly what your superpower is, you know exactly how to market yourself and you know exactly what makes you stand out and be THE memorable go-to brand in your space. You’re no longer worried about what others are doing, you no longer spend hours browsing competitor websites or social feeds, and you’re no long second-guessing every. single. decision in your business.
What’s included in a brand positioning service?
What
YOU GET
-
After your booking is confirmed, you’ll receive a pre-day questionnaire to fill in prior to our Atelier Session. This will include questions on your current business, what challenges you’re facing, what you’re hoping to get out of our day together as well as where you want your business to go in the future.
This will be comprehensively reviewed by me with a detailed and strategic Strategy Session plan completed off the back of it, which will be intentionally designed to ask the right questions, work through the right exercises with you and challenge the right topics to help you get to your goals.
-
The foundations of your brand house, this will start to take shape from our work during our Atelier Session, and you’ll leave the day itself with a really good idea of what your new brand strategy will look like, and what your focuses will be for the next 6-12 months.
Within two weeks of our strategy day, you’ll receive a full brand strategy document that will detail everything we established in our session and more.
Your brand strategy will cover things such as ideal client clarity (like you’ve never had before), brand messaging foundations and your founder-led DNA - everything you need to start showing up with the confidence of a legacy brand house, increasing your prices and saying the exact things your perfect clients need to hear to book with you.
-
You will also benefit from my creative direction during the session and within your brand strategy follow up document. This could be ideas for your visual identity, your website, or even your next photoshoot.
My creative (yet strategic), luxury eye is one of my superpowers, and I can help you visualise exactly what your brand could - and should - look like to make you stand out as a brand of one on your industry.
-
Every single one of your offers within your offer suite should be working to support not only your brand vision, but your financial goals as well your time (and location) freedom.
We’ll review your current offer suite and identify the gaps in your services, as well as anything that may no longer be serving you. You can also utilise my love of numbers and a good spreadsheet, and I’ll help you profit plan the next 12 months so you can clearly see how your new offer suite can tangibly help you reach your financial goals.
-
Following your Atelier Session, you’ll receive 2 months of Telegram support within The Brand Maison group, being able to mastermind with an incredible group of other business owners, ask questions, get feedback on ideas, social posts and more.
From here, you can choose to join the Brand Maison group program permanently for further Telegram support if you would like to stay!
and more!(We can’t reveal alllll our secrets just yet!)
Brand & website design results
They said yes. Here’s what happened next.
★★★★★
“Thank you doesn't do justice to how I feel about our day together - I feel the energy from our day with me every step of the way. Having spent most of my professional years worrying I'm not doing the right thing and comparing my style to others, I'm finally getting to the point of seeing my differences as my super power and I am SO excited to see where this next six months to a year take me.”
— Rachel Matthews, Rachel Simpson Shoes
★★★★★
I recently did a VIP Brand Strategy Day with Sophie and I honestly can't recommend her highly enough.
From the very beginning, the whole experience felt so thoughtful and intentional. During the session itself, Sophie was brilliant. She asked such insightful questions, really took the time to dig deep, and created such a supportive space where I felt completely seen and understood.
She helped me clarify so many things around my positioning, ideal client and the direction I want my brand to grow in as I take things to the next level.
— Katherine Mills, Katherine and her Camera
★★★★★
I booked a VIP Strategy Day and it's genuinely one of the best things I've done for my business. The brand world we developed together was something I never could have arrived at alone, and it's completely, unmistakably mine.
Sophie understood me. Not just the business - me. My background, my story, the things I'd never quite found the words for. The debrief deck she produced afterwards is extraordinary and I've been working through it since.
I left the day feeling inspired and excited in a way I haven't felt in a long time. If you're considering it, just book it.
— Poppy Miller, M I L L E R
these get asked a lot!FAQs
-
There are many different people and situations for which a VIP Strategy day may be the best option for you.
For example, if you’re comfortable and confident in creating your own visual identity and website or already have design partners that you work with, an Atelier Session is a great way to get that additional strategic view of your business to make sure the decisions your making are based on the strongest foundations possible.
Alternatively, you may be in a place where you’re feeling a little lost in your business, you know something isn’t quite right but you’re just not exactly sure what, and you’d welcome a brand expert to have eyes on your business
-
No designing takes places during an Atelier Session as it’s pure strategic work. However, you will get my ideas and creative direction on your brand and website if we establish it as a beneficial exercise to help you achieve your goals!
Prior to your design day, you’ll be asked to complete a pre-day questionnaire, and from your responses I will make a plan and a Strategy Day workbook for us to work through together throughout the session.
If you would like my creative direction on your brand or website, please simply include this on your questionnaire (you’ll be prompted as to when to include this, don’t worry!) and I can make sure we have a creative direction session during the day.
-
Similar to the design question above, no website design or development work would take place during our session together. However, I can include a website audit as part of our Strategy Day, which would include a detailed action plan as to what to change, update, remove or add to each page of your site to help reposition your brand and attract more of your perfect clients to your business.
Alternatively, you can choose to work with me afterwards on a website project, with your strategy session fee counting towards the investment for any website projects afterwards.
-
Atelier Sessions typically run from 10am to 4pm. Exact timings can be agreed between us after booking and during the planning process.
-
This is entirely up to you! If you choose in-person, I will take care of finding a beautiful venue and I will always do my best to come to a town or city closest to you. Alternatively, we can do virtual strategy days online where you can work on your business from the comfort of your own home or office space.
How much does a brand positioning service cost?
The Investment
PAY IN FULL
£3,000
PAY IN FULL BONUS: pay in full and receive a whole day of private 1:1 Telegram support with Soph on a day following your Atelier Session.
PAYMENT PLAN
2 x £1,500
You can also pay in 3 or 4 monthly instalments, however full payment must received prior to your day going ahead.
Meet Sophie Rogozinska: luxury brand and website designer
Meet your Strategist
Hi, I’m Soph, and I took my own business from stressful, inconsistent and taking over my life from burnout to £20k+ revenue months within 6 weeks of implementing my own framework.
I’ve always had an interest in the legacy luxury brands, and have spent years reading and researching what takes a brand from being just like every other, to a true brand house.
I also spent 12 years in corporate as a commercial analyst and strategist, scaling business division revenues from £3m to £39m+.
It’s from all of this work that I came up with my Brand Couture framework, designed to take you from overlooked and overworked, to positioning your business in the right way, having the confidence to show up and take up space and using the things that you already have in your back story to stand out in your industry as a brand of one.
get to know usWhy Studio Zosia
Nº1
A You-First Approach
I don’t apply the exact same strategy to each client, instead I get to know you, your story, why you started your business, your goals for your brand and more.
Using all of this, I completely tailor your sessions and project to you, making sure we cover only the things that will give you the most value out of our session.
The result is that no two clients have ever walked out of an Atelier session with the same strategy - it’s always truly bespoke to you and your brand.
Nº2
A Creative Analyst
It’s a rare combination to have both an analytical and creative mind, but that’s exactly what you get to tap into with me! With 12 years corporate experience in commercial strategy and analyst roles, my brain is wired to spot the trends, opportunities and things that are currently blocking your growth quicker than anyone else.
But, I also have a luxury, creative and design eye that can’t be taught or replicated, and you get to utilise this through my creative direction and on the visual direction of your brand and website, too!
Nº3
Brand Consultancy
If you’re looking for a yes-woman, Studio Zosia isn’t the right agency for you. I’m here to zoom out on the bigger picture, and give you expert direction based on what actually works from a brand and website POV. I won’t let any client leave me with a copy and paste brand or strategy that looks like everyone else’s; just like the legacy luxury brands, I’m here to help you build a brand that will truly stand the test of time, evolve with you, and outlast trends and any current viral moments.
Nº4
Experience-Focused
Not only do I have a formal certification in User-Experience Design (UX), but I have been obsessed and inspired by the craft of client and customer experience for years, studying exactly what to do to make every touch point with your business feel luxurious, seamless, effortless, and making your clients feel completely looked after - whether they’re on your website or interacting with you in your service.
The result is that you brand becomes memorable long after someone has closed your website, scrolled past your IG post or off-boarded with you, and your past clients do half of your marketing for you by shouting about you!
Get a personalised premium brand strategy to start selling at premium prices with confidence.
