WEBSITE + DESIGN BLOG
The Edit
Every editor has a point of view. This is mine.
On brand strategy, visual identity, and the costly gap between how good you actually are and how good your brand says you are. Considered, honest, occasionally a little arch. Welcome to The Edit.
Using “Service Delighters” to Elevate your Client Experience and Convert Clients.
What are “delighters” when it comes to service-based businesses and how can we use them to elevate our client experience and turn existing clients into our biggest referral source?