Strategic Brand Identity Design for Established Founders
Your brand is the reason you haven't raised your prices yet.
A complete visual identity built on strategy — so that every decision, from what to post to what to charge, finally feels like yours.
How do you know if you’re ready for a new brand identity?
Constantly tweaking your fonts?
Ready to raise your prices?
Feeling like you’re blending in?
Your logo is fine. Your colours are fine. Your Instagram is fine.
But nothing really feels cohesive and actually, when you think about it, everything is feeling a little disconnected.
You find yourself constantly tweaking, second-guessing, or wondering whether things “go together”. And instead of feeling supported by your brand, it feels like something you have to manage.
A good brand + visual identity should make every decision - from what to post on your socials to how you show up every day - easier, not harder.
A visual identity built properly - with strategy underneath the aesthetics - doesn't just look different. It feels different. It changes how you show up, how you price, how confidently you send someone your brand board.
That's exactly what we're here to build.
Not just a logo. Never just a logo
This is a complete visual identity system - built on a strategic foundation so that every aesthetic decision has a reason behind it.
Not trend-led.
Not generic.
Not the same muted greens and creams everyone else in your industry is using.
Unmistakably, specifically, unapologetically yours.
Because a logo alone won't give you the confidence to raise your prices. It won't stop you feeling like an imposter when you send someone your brand board. It won't make the outside finally match the inside.
A complete identity system will.
What’s included in a brand design service?
What’s Included?
Discovery session + brand strategy
Positioning + personality clarification
Mood board + aesthetic direction
Primary logo
Secondary logo variations
Submark + favicon
Colour palette (primary, neutrals + accent)
Typography system (font pairings + hierarchy rules)
Illustration + pattern design (where relevant)
Brand guidelines document
Mock up suite
File handover
The real deliverables
Because what you're really investing in isn't just a logo suite.
✓ Higher-paying clients
✓ Increased authority
✓ Transformed visibility
✓ Unshakeable confidence
✓ Charging you’re worth
✓ Higher revenues.
( How working with a brand designer works )
The Process
( 001 ) Discovery & Consultation
We begin with a consultation call to understand your business, your goals, audience and vision. From here, a personalised proposal will be sent to you and, once accepted, your client agreement is shared with you to be signed. A 25% deposit is then required to secure your project and your start date.
( 002 ) Onboarding & Preparation
You’ll then get access to your own Client Portal, where you’ll find all the details about your project, with clear steps laid out to guide you through your project questionnaire and providing details around your vision. This ensures we begin your project with clarity and organisation.
( 003 ) Strategy & Direction
This is where we take a real deep dive into your brand, starting with a strategy call to go through your questionnaire in more depth, followed by our research to really define the heart of your brand - including your positioning, goals, audience, values and what your brand truly needs to reflect and communicate for your business to help you reach those goals.
We also provide a high-level creative direction document, outlining your brand’s tone, imagery, colour palette, and typography inspiration for your sign off before the full design work begins.
( 004 ) Design & Development
Now, we design your full logo suite, establish your colour palette and typography systems, as well as any supporting brand illustrations or patterns we may have discussed during our discovery phase.
( 005 ) Review & Refinement
You’ll get two guided and structured revision rounds during the project to ensure your brand is truly perfect for you.
We’ll guide you through giving this feedback, ensuring we’re staying aligned with your initial vision, brand objectives and overall strategy we established in step 3.
( 006 ) Launch & Support
Then, we’ll prepare all of your branding files and provide them for you to download via our client portal. We’ll also provide structured brand guidelines which will guide you through exactly how to use your new branding to ensure it remains cohesive across all digital touchpoints.
You’ll also receive on-brand mock ups for you to share across your socials as part of your new brand launch!
( Client Kind Words )
“From start to finish the experience was elevated - from the onboarding process to the communication throughout. The standout was obviously the incredible branding she did for me - going above and beyond my expectations.
— Victoria Jackson, The Manifestation Collective
( How much does a brand identity service cost? )
The Investment Guide
Brand Identity Only
INVESTMENT: £2,400*
TIMELINE: 4 weeks
AVAILABILITY: 1-2 months in advance
*payment plans available with a 25% deposit required to secure your project into the Studio schedule.
Brand & Website Design
INVESTMENT: from £7,500*
TIMELINE: 8-12 weeks
AVAILABILITY: 1-2 months in advance
*payment plans available with a 25% deposit required to secure your project into the Studio schedule.
Frequently Asked Questions About Brand Identity Design
FAQs
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Yes! Absolutely.
I kindly ask that you pay a 25% deposit on any project we undertake together, and then after that, we can work out a payment plan over a number of instalments to cover the length of your project.
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Yes - Brand identity design can absolutely be combined with a bespoke website project for a complete and cohesive digital presence.
Simply let us know when you enquire that you’re in need of both, and we can discuss the best package option for you.
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For all design projects, you’ll be provided with a Design Questionnaire that I will kindly ask you to complete ahead of our Strategy Call, as well as gathering some visual inspiration via a Pinterest board!
You’ll need to come with some understanding of your ideal clients, your long-term goals and your brand essence, but don’t worry if this isn’t completely clear. We can work through this together as part of the strategy phase.
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You’ll receive one considered brand direction, developed strategically and refined collaboratively. This approach ensures depth, cohesion, and a stronger final outcome.
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Studio Zosia doesn’t offer standalone logo design, as a logo without a wider visual system rarely supports a business long-term.
If you’re looking for a lighter-touch option, you may be better suited to the Brand Styling package — a smaller, considered offering that includes a custom wordmark, colour palette, and typography to give your brand a cohesive, professional foundation without a full brand identity project.
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A defined round of refinements is included to ensure your brand feels aligned and complete. Clear guidance is provided so feedback is focused and productive.
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If you have a different question, I’m here to help!
You can either go ahead and book your complimentary consultation call with me here.You will have plenty of time to ask me any questions you may have, as well as finding out more about my processes and which package would be best for you.
Alternatively, if you’d prefer to just ask a question, you can email me here.
( Client Kind Words )
“She truly understood me & my vision. She asked the exact right questions to help me get clear on who I’m here to serve, and from that clarity she created something that feels deeply aligned and is stunningly beautiful.
I came to her with endless images, quotes and ideas, and she distilled it all into something timeless, elevated and cohesive..
— Embodied with Giordan
Ready for a brand that finally matches your level of expertise?
Click the button below to enquire about your very own brand project. Once you’ve submitted your brief to us, you'll be invited to book your discovery call directly.
Not sure if full brand design is what you need right now? A Brand Audit will tell you exactly where to start. →