WEBSITE & BRANDING REDESIGN
EHM Sports
The Original Website
The Brief & Original Website
Mike from EHM asked me to take a look at their existing website, and I immediately spotted a number of design, usability and accessibility issues.
๐ฅ The EHM logo was unnecessarily repeated in a number of places. This huge logo was adding nothing extra to the page, and was simply taking up valuable space.
๐ฅ The EHM logo at the top of page was unreadable on top of what was a video background.
๐ฅ The video background didnโt play on mobile.
๐ฅ Numerous other usability issues on mobile.
๐ฅ The services subheadings - and subsequent detail when you hovered over the image - were unreadable against the photo background.
๐ฅ The contact form didnโt work. Users were entering enquiries but those enquiries were disappearing into the ether.
The Redesign
The Redesign & Deliverables
Hereโs what I did to make EHM Sportsโ website more usable, accessible, and more aligned to their desired design.
โ Replaced the huge logo with a sentence that immediately tells the user what the business does.
โ Removed the video background and replaced with an image that meant the text was readable, as well as resulting in the site loading faster.
โ Made all pages fully responsive and mobile optimised.
โ Redesigned the services section to make it much clearer and accessible.
โ Fixed the contact form - all enquiries now go to all directors email inboxes.
โ Redesigned the logo, more detail below.
The Branding
The team also asked me to take a look at their logo, and after some discussion, had decided that they wanted some neon incorporating into their branding, as a nod to neon football boots of the players they represent.
Here, you can see the various black and white colour variations I mocked up, along with the chosen blue version in-situ on their email signatures and X (Twitter) and LinkedIn banners.
The Logo Ideas
Email signature
X (Twitter) & LinkedIn Banner
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