WEBSITE + DESIGN BLOG
The Edit
Every editor has a point of view. This is mine.
On brand strategy, visual identity, and the costly gap between how good you actually are and how good your brand says you are. Considered, honest, occasionally a little arch. Welcome to The Edit.
What is a User Persona and Why Does Your Small Business Need One?
Lessons in Branding + Marketing from Taylor Swift
From social media strategies to collaborations to storytelling, there is SO much we can learn from Taylor Swift when it comes to branding and marketing.