VENZINA

Vivienne Maher is a high-end, luxury bridal boudoir photographer based in Melbourne, Australia, on a mission to empower women and couples to step into their boldest, most magnetic selves by creating editorial, intimate portraits that blend unapologetic sensuality with high-art sophistication.

VENZINA exists to immortalise every phase of femininity - transforming vulnerability into legacy, and every shoot into an unforgettable, empowering experience.

My job was to take Viv’s incredible experience and passion for all things bold, sexy and feminine, and turn it into a luxurious, empowering and editorial brand for this next chapter of her business.

With editorial, luxurious and feminine coming up again and again when talking to Viv, the main serif font was chosen for it’s editorial and VOGUE-esque feel, with the addition of the V in the script accent font bringing in the femininity, sophistication and sensuality.

The main brand illustration, this beautiful rose, was chosen to represent Venus, as Venus was in-part the inspiration for the brand name! The oval shape framing the rose is reminiscent of a vintage hand mirror = also a symbol of Venus as well as timeless sophistication.