Strategic Brand Identity Design for Established Founders

Studio Zosia creates refined visual identities for founders who’ve outgrown their current visuals and are ready to show up with confidence.

You might be here if…

( 001 ) Your business is established, high-end and delivering exceptional results, but your brand just doesn’t reflect this.

Your business has grown, evolved, and matured - but your branding hasn’t quite kept up.

You’re delivering incredible work, charging more than you used to, and stepping into bigger opportunities… yet visually, something still feels a little “early days”.

You want your brand to look as considered and professional as the experience you provide - so you feel confident sharing it, pitching yourself, and being visible.

Book a Consultation →

( 002 ) Everything feels a little disconnected.

Your logo is fine. Your colours are fine. Your Instagram is fine.

But nothing really feels cohesive.

You find yourself constantly tweaking, second-guessing, or wondering whether things “go together”. And instead of feeling supported by your brand, it feels like something you have to manage.

You want clarity. Consistency. A visual identity that makes decisions easier - not harder.

( 003 ) You know you’re ready to raise your prices - but your brand needs to come with you.

You don’t want to be louder. You don’t want to be trendier.

You just want to look the part.

You want a brand that quietly says this is premium - without having to explain yourself. One that attracts more aligned, higher-level clients and helps you step into your next chapter with confidence.

( Brand Identity Design )

( Brand Identity Design )

What We Actually Do

( And why it works )

If your brand feels a little behind your business… you’re not imagining it. Maybe it was right for you once - when you were just getting started - but now it feels like it’s holding you back.


Brand identity design at STUDIO ZOSIA is about creating a visual foundation that supports you everywhere - your website, your content, your marketing, your client experience.

Together, we create:

  • A clear visual direction for your brand

  • A cohesive look and feel you can rely on

  • A refined identity that feels calm, confident, and intentional

So you stop second guessing… and start showing up with ease.

Book A Consultation →

( How working with a brand designer works )

The Process

( 001 ) Discovery + Consultation

We begin with a consultation call to understand your business, your goals, audience and vision. From here, a personalised proposal will be sent to you and, once accepted, your client agreement is shared with you to be signed. A 25% deposit is then required to secure your project and your start date.

( 002 ) Onboarding + Preparation

You’ll then get access to your own Client Portal, where you’ll find all the details about your project, with clear steps laid out to guide you through your project questionnaire and providing details around your vision. This ensures we begin your project with clarity and organisation.

( 003 ) Strategy + Direction

This is where we take a real deep dive into your brand, starting with a strategy call to go through your questionnaire in more depth, followed by our research to really define the heart of your brand - including your positioning, goals, audience, values and what your brand truly needs to reflect and communicate for your business to help you reach those goals.

We also provide a high-level creative direction document, outlining your brand’s tone, imagery, colour palette, and typography inspiration for your sign off before the full design work begins.

( 004 ) Design + Development

Now, we design your full logo suite, establish your colour palette and typography systems, as well as any supporting brand illustrations or patterns we may have discussed during our discovery phase.

( 005 ) Review + Refinement

You’ll get two guided and structured revision rounds during the project to ensure your brand is truly perfect for you.

We’ll guide you through giving this feedback, ensuring we’re staying aligned with your initial vision, brand objectives and overall strategy we established in step 3.

( 006 ) Launch + Support

Then, we’ll prepare all of your branding files and provide them for you to download via our client portal. We’ll also provide structured brand guidelines which will guide you through exactly how to use your new branding to ensure it remains cohesive across all digital touchpoints.

You’ll also receive on-brand mock ups for you to share across your socials as part of your new brand launch!

( Client Kind Words )

“My new brand identity is going to be a game-changer for my business. My website now reflects the level of professionalism and luxury I bring to my clients whilst also feeling authentic to me.”

— Victoria Haydn Portaits

What’s Included In A Brand Identity Service?

  • ( 001 )

    STRATEGY + DIRECTION

    Before we design anything, we take the time to really understand you, your business, and where you’re heading next. Through a strategic brand questionnaire (and review of your industry and audience), we define the direction your brand needs to move in - not just what it should look like.

    This ensures your brand isn’t based on trends or gut feelings alone, but on intention, positioning, and long-term growth.

  • ( 002 )

    VISUAL IDENTITY DESIGN

    Your logo is important - but it’s only one part of the picture.

    We’ll design a primary wordmark, alongside supporting brand marks where appropriate, so your brand feels flexible and cohesive across different touchpoints. Everything is designed to work together seamlessly - whether it’s on your website, social media, or client documents.

    Your colour palette is carefully curated to support the feeling of your brand.

    We select colours that feel elevated, timeless, and versatile — not just “pretty”, but practical too. Each palette is designed to work beautifully across digital and print, while supporting readability, hierarchy, and consistency.

    Typography also plays a huge role in how premium your brand feels.

    We select typefaces that complement your brand’s personality and positioning — balancing elegance, clarity, and usability. You’ll know exactly where and how to use each font, so your brand always feels polished and intentional.

  • ( 003 )

    BRAND GUIDELINES

    This is where everything comes together.

    You’ll receive clear, easy-to-follow brand guidelines that show you how to use your new identity with confidence. From logo usage to colours and fonts, this ensures your brand stays cohesive - even as your business grows.

    No guesswork. No second-guessing. Just clarity.

  • ( 004 )

    FINAL FILES


    Once everything is finalised, you’ll receive all your brand assets neatly organised and ready to use.

    Your files will be supplied for both digital and print, so you can immediately apply your new brand across your website, socials, marketing materials, and beyond.

    You’ll walk away with a brand identity that feels aligned, elevated, and genuinely supportive of your next chapter.

  • ( 005 )

    MOCKUPS

    Finally, we also like to include on-brand mockups for you to use and share across your website and socials as part of your new brand launch.

Apply to Work With Us →

( High-End Brand Identity Design Portfolio )

select works

take a scroll

  • What she delivered was nothing short of amazing. The whole process felt effortless and seamless, and you can genuinely feel how much she loves what she does- her passion shines through in every detail. Soph has such a gift for translating ideas into something beautiful, and it’s clear she takes true joy in helping others shine through her work

    Kate Long

  • From start to finish the experience was elevated - from the onboarding process to the communication throughout. The standout was obviously the incredible branding she did for me - going above and beyond my expectations. I then added a Design Day on to the contract so I could have Sophie create various documents for my business so the branding remains cohesive. I am over the moon with the final design and I could not recommend Sophie enough. Working with her felt premium, it felt elevated and you're made to feel incredibly special as a client.

    Victoria, The Manifestation Collective

  • Her eye for design, technical expertise, industry knowledge and deep understanding of branding has truly elevated my online presence ahead of my book launch. She really has brought so much patience, care, and personal attention to my project. The final site is beautiful, intuitive, and perfectly reflects my voice. I couldn’t be happier with the results or the experience

    Melissa Grindon

  • Sophie helped me with fresh new branding for my bridal artist business and I couldn't be happier with it all. From start to finish Soph has been incredible, she asked enough questions to fully get my vision and worked with me every step of the way to make sure it was exactly as I wanted it.

    Sophie Griffiths

( How much does a brand identity service cost? )

The Investment Guide

Full Brand Identity

from £2,500


+ Website Design + Development
from + £5,000

Mini Brand Styling

from £1,200


+ Website Design + Development
from + £5,500

Custom Brand Kit

from £850

Coming soon.

  • Both options are thoughtfully designed - the difference comes down to where you are right now, and how much support you need.

    A FULL BRAND IDENTITY is for founders who are ready for a complete, considered brand foundation. It’s a deeper, strategic process that creates a cohesive visual system — from logo and typography to colour palette and brand guidelines — designed to support your business as it grows. This option is ideal if your brand no longer reflects your level, you’re ready to raise your prices, and you want a timeless identity you won’t need to revisit any time soon.

    MINI BRAND STYLING is a lighter-touch option for founders who want a refined, cohesive look without a full rebrand. It focuses on elevating your existing direction with a polished wordmark, curated colours, and typography, giving you clarity and confidence quickly. It’s perfect if you’re earlier in your journey, working to a smaller budget, or looking for a stepping stone before investing in a full brand identity later on.

Apply to Work With us →

Our DESIGN IDENTITY SERVICES ARE FOR for founders who care deeply about how their business is perceived and are ready for a brand that reflects the level they’re operating at now (and where they’re heading next). You value thoughtful design, cohesion, and longevity - and you want to feel confident sharing your brand without constantly tweaking or second guessing. You don’t need to be “luxury” or “perfect” already - just ready to be intentional, invest in quality, and show up with clarity.

This may not be the right fit if you’re looking for the cheapest or fastest option, want to follow short-term trends, or just need a logo to tick a box. Studio Zosia focuses on considered, strategic design that supports long-term growth - so if you’re not quite ready to invest in that level of intention yet, that’s completely okay (and we can always revisit it when the time feels right).

( Timeline )
3-4 weeks

( Booking )
1-2 months in advance

( Most Asked Questions About Brand Identity Design )

FAQs

Frequently Asked Questions

  • Yes! Absolutely.

    I kindly ask that you pay a 25% deposit on any project we undertake together, and then after that, we can work out a payment plan over a number of instalments to cover the length of your project.

  • Yes — brand identity design can be combined with a bespoke website as part of The Studio Signature. This allows both elements to be developed together, creating a seamless, cohesive result.

  • For all design projects, you’ll be provided with a Design Questionnaire that I will kindly ask you to complete ahead of our Strategy Call, as well as gathering some visual inspiration via a Pinterest board!

    You’ll need to come with some understanding of your ideal clients, your long-term goals and your brand essence, but don’t worry if this isn’t completely clear. We can work through this together as part of the strategy phase.

  • You’ll receive one considered brand direction, developed strategically and refined collaboratively. This approach ensures depth, cohesion, and a stronger final outcome.

  • Studio Zosia doesn’t offer standalone logo design, as a logo without a wider visual system rarely supports a business long-term.

    If you’re looking for a lighter-touch option, you may be better suited to the Brand Styling package — a smaller, considered offering that includes a custom wordmark, colour palette, and typography to give your brand a cohesive, professional foundation without a full brand identity project.

  • A defined round of refinements is included to ensure your brand feels aligned and complete. Clear guidance is provided so feedback is focused and productive.

  • If you have a different question, I’m here to help!

    You can either go ahead and book your complimentary consultation call with me here.

    You will have plenty of time to ask me any questions you may have, as well as finding out more about my processes and which package would be best for you.

    Alternatively, if you’d prefer to just ask a question, you can email me here.

Brand Identity Project Enquiries

You already know you’re ready for your next level

If your visuals are no longer matching the quality of your work — let’s change that.

We’d love to help you create a brand identity that feels elevated, cohesive, and genuinely you.

Apply to work with us →