A Stylish Step Up: Luisa’s Website Makeover and Booking System Upgrade
A Stylish Step Up: Luisa’s Website Makeover and Booking System Upgrade
Bringing clarity, ease, and elegance to a personal stylist’s online presence.
Luisa came to me having just invested in a brand new, stunningly beautiful brand identity for her personal styling business. However, she was still juggling manual client bookings, manual invoices and payments and her DIY Wix website was just not matching her new branding or the level of care and attention she provides through her services.
She was ready for a transformation that reflected the high-touch, personal service she offers — and gave her clients a beautifully simple way to book and pay.
The Before: A Website That No Longer Fit
Luisa’s original website had served her well in the beginning, but as her business grew, it became clear it was holding her back. She needed:
A more polished, on-brand design that felt aligned with her services
A user-friendly layout that made it easy for clients to understand what she offers
A booking system that could handle varied appointment lengths, limited availability, and required deposits — without the admin overload.
The Brief: Modern, Minimal, and Easy to Use
Luisa wanted a professional website that reflected her style, simplified her systems, and supported her growth. Something that felt elegant and elevated — but also worked hard behind the scenes.
The Process: Design Meets Strategy
I moved her from Wix to Squarespace and completely reimagined her site, creating a clean, editorial feel that reflects her brand and showcases her services with clarity and confidence.
On the tech side, I built out a bespoke Acuity Scheduling setup that could handle:
Multiple service types with different durations
Custom availability windows
Buffer times between appointments
Deposits and full payments — all taken automatically at the time of booking
Now, clients can browse, book, and pay in minutes — and Luisa can spend less time in her inbox and more time doing what she loves!
The Result: A Confident, Cohesive Online Presence
Luisa’s new site feels aligned, elevated, and effortless — just like her personal styling approach. Her business now looks as professional online as it is in person, and the booking process is completely streamlined.
Thinking of upgrading your own website or booking experience?
If your current setup feels a little all over the place — or your website isn’t quite reflecting the quality of your work — it might be time for a refresh.