The Best (Free) Places for Sourcing Editorial and Luxury Stock Images for your Website

One of the most popular questions I get asked in Discovery calls is whether you need to have professional brand photos before starting work on a website, and my answer is always… no!

While most designers (myself included) will require you to have your website copy and images ready to go, I firmly believe that you absolutely don’t need to invest in brand photography before you get a website.

Now, don’t get me wrong, I loveeeee seeing brand photos - I’ve had mine done, twice! - because it really helped me feel confident as a business owner and I really enjoyed the process.

However, they are another investment that isn’t always feasible all in one go or at the start of your business journey, and they’re definitely not necessary for your website.

I’ve spent the last decade, over numerous projects and businesses, curating my favourite stock images and go-to websites to make sure that if we need to use stock images for your site, they match the high-end, editorial and luxurious feel that we want your website to have.

So, if you’re looking at sourcing your own, here are my favourite places to go. As with all stock image sites, you do have to do some curating and spend the time searching for the images that match your vision, but there really are some stunningly beautiful imagery out there for us to use.

01. Pexels.com

02. Kaboompics.com

03. Dupephotos.com

04. Lummi.ai