Olivia & Co. | Luxury + Editorial Wedding Photographer
Brand Styling, Website Design + Development
Olivia & Co. is a luxury wedding photography brand specialising in natural, timeless imagery for modern couples who want their day captured beautifully - without awkward posing or forced moments. The brand is built around calm, trust and elegance. Every touchpoint in their business is designed to feel relaxed and intentional, allowing couples to instantly feel at ease with their photographer while also recognising the high level of professionalism and experience behind the business.
With a documentary-led approach softened by gentle, real guidance for her couples, Olivia & Co. focuses on real emotion, genuine connection, and storytelling that brings wedding days back to life exactly as they felt.
The Project Brief
Olivia really wanted.
“I want to elevate the entire experience - from the first impression online to the moment someone wears their first piece. I want the brand to feel timeless, luxurious and emotionally connected, while still being effortless and wearable.”
( 001 ) The Core Goals
Increase website conversions
Elevate the perceived value and positioning of Irene.
Make the brand feel editorial and immersive.
Create a recognisable visual identity
Position Irene as a luxury intimate lingerie brand.
( 002 ) How We Did It
Brand Strategy + Foundation Research
Brand Positioning + Messaging Pillars
Tone of Voice Guidance
Ideal Client + Transformation Messaging
Primary Logo + Wordmark
Brand Typography System
Colour Palette Establishment
Editorial Styling Direction
Full Brand Guidelines
Website Strategy
Optimised User Flows
Website Design
Shopify Website Development
