Celeste Atelier | Bridal Styling Studio
Brand Identity Design
Celeste Atelier offers editorial bridal styling for fashion-forward brides who want their wedding-day look to feel iconic - not overly “bridal.” Led by Celeste Ashford, the studio combines expert styling with a deeply personal process, guiding you through every decision with clarity, taste, and total attention to detail. Think quiet luxury, effortless polish, and modern heirloom pieces you’ll treasure long after the day itself.
The Project Brief
The founder (Celeste) had built strong word-of-mouth momentum and is regularly booked by brides who want an elevated, editorial look - but her brand and website didn’t match the price point or experience she delivers.
She was ready to step into a more premium market and become the go-to for fashion-forward brides.
“I want my brand to feel like a luxury bridal studio that feels like a private appointment in a Paris fashion house - calm, curated, elevated.”
( 001 ) The Core Goals
Position Celeste Atelier as high-end, editorial, luxury
Increase high-ticket bridal styling enquiries (her main revenue stream).
Make the online shop feel premium and curated (not Etsy vibes).
Improve the overall client experience: clarity, confidence, elegance.
Attract more press + supplier collaborations (planners, photographers, venues).
( 002 ) How We Did It
Brand Strategy + Foundation Research
Brand Positioning + Messaging Pillars
Tone of Voice Guidance
Ideal Client + Transformation Messaging
Primary Logo + Wordmark
Brand Typography System
Colour Palette Establishment
Editorial Styling Direction
Full Brand Guidelines
